“The first priority of a decent hotel is to provide a comfortable bed. If it ticks all the environmental boxes then you have the perfect bed and VERTUE seems to have made a virtue out of producing that perfection”.
John Firrell – Head Judge – Considerate Hoteliers Awards
The Considerate Hotelier Supplier of the Year Award
Suppliers play a vital role in helping hotels and other accommodation providers in ensuring that they meet their environmental aims.
The Considerate Hotelier Supplier Of The Year Award is presented to the supplier, nominated by a hotelier, who is considered by the judges to have best met all the environmental needs and ethos of the nominating business.
Some of the leading hotels of the world nominated the supplier they believe most embodies eco-concerns within their products (taking account of everything from sourcing, materials, sustainability and social responsibility, to value for money and quality of service) – in short, the winner is a supplier that has it all – dedicated, ethical, and passionate when it comes to the environment, sustainability and social responsibility.
Out of the many applications received, the judges, who included personalities from all sectors within the hotel and sustainability industries, had a incredibly hard time in choosing winners, but chose VERTUE as the 2013 Supplier Of The Year winner, adding, “The first priority of a decent hotel is to provide a comfortable bed. If it ticks all the environmental boxes then you have the perfect bed and VERTUE seems to have made a virtue out of producing that perfection”.
John Bridges, Managing Director of VERTUE accepted the award at the gala ceremony at the Landmark Hotel in London and later said, “We are thrilled that VERTUE has been judged the UK’s leading hotel supplier, it is wonderful recognition of the dedication and hard work of our team who are passionate about creating the world’s most comfortable beds from the most sustainable materials“.
Created in 1991, Considerate Hoteliers is the first association whose purpose it is to encourage and motivate hoteliers to adopt sustainable, environmentally friendly and socially responsible practices. In 2013 CH is still the only association worldwide run by hoteliers for hoteliers to impart the message that care for the environment and social responsibility should form a major part of a responsible hotelier’s agenda.